Consistent Clients - Real Estate Marketing

In the spirit of last weeks Web 2.0 Wrap-Up, today we’ll talk about creative ways to use blogging to connect directly with clients.

Read more: Get Creative to Connect with Clients: Weekend Web 2.0 Wrap-Up for 8/10

Most agents that blog cover topics that provide information to their clients; new listings, mortgages, buying or selling tips, etc. This is very important, and something that your readers need. But I came across two great blog posts that might get you thinking about other ways to use your blog to get potential clients to want you, not just your info.

Example A:   A post over at the Duct Tape Marketing blog this past week talked about a custom sign company that has begun to chronicle the making of a customers custom sign through their blog. They use their posts “to sell the EXPERIENCE of getting a custom sign”.  What better way to give your clients a feel for how you as an agent will treat them then to “experience” it for themselves through your blog!

Example B:  Teresa Boardman, a St. Paul Realtor® and guest blogger at the Real Estate Tomato wrote a great post a while back about blogging every Saturday about a local church. She’s developed quite a following for this weekly post, and even has other agents reading it and wanting to advertise their For Sale churches on her blog. Talk about finding a specialty subject, and targeting it!

These are just two examples of taking a standard blog, and really putting your true self into it. Hopefully these can be jumping off points for YOU to take your blog to the next level, and connect with your clients. After all, that’s what Web 2.0 is all about.

Technorati Tags: Rich Rogala, Real Estate Tomato, Teresa Boardman, Duct Tape Marketing, connecting with clients, real estate blogging

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