Consistent Clients - Real Estate Marketing

Now that we’ve gone over some of the major players in web 2.0 sites, and ways to use them, go ahead and get started. Remember, these sites should excite you about the possibilties of extending your sphere of influence. If you are feeling overwhelmed, don’t forget the key point…Find what works for you. You don’t need to sign up for every social networking site you can find, or comment on all the real estate blogs out there. Focus on what your intended results are (direct client networking, or referrals from industry professionals), and pick the sites that will help get you to those results. And then focus on developing quality relationships.

In the spirit of giving you resources to help make the most of your time spent on sites like these, todays’ Wrap-Up will give you a couple tools for use with Facebook. As Facebook grows, more and more developers are coming up with business applications that can be used on your profile.

Two great Facebook applications I recommend are:

LivePads - Leveraging the power of Facebook, LivePads assists users in the buying and selling of homes. As a homebuyer, a Facebook user can add the LivePads Facebook application to their profile. Once added, the homebuyer will enter his or her house criteria and the powerful search engine will crawl all real estate sites for houses that match the search criteria. When buyers find houses they like, they can save the houses to their profiles. This powerful feature allows users to file houses so they can quickly access them in the future, share their saved houses with their realtors and request more information, and also share their saved houses with their networks of friends.

The second piece of the application is geared toward home sellers and realtors. As realtors, users can add
their current real estate inventories to their Facebook profiles. Realtors have the ability to send houses to
their clients via the Facebook network. As home sellers, users can list their homes for sale on their
profiles. Users then have the option to send their houses for sale to users in their friend lists. Once
another user receives the request, they also have the option to display the home for sale along with
details, with another option to share with their friend list. This adds more marketing and sales
opportunities for the home seller by having their home being displayed on multiple Facebook profiles.
Finally, if a user notices one of their friends has a house for sale and knows of another friend that is looking
for a house, the user will have the ability to send the house to another user’s Facebook profile.

Cribfinder - Buy. Sell. Rent. Own. Real Estate on Facebook. List properties, track pageviews and generate leads. Post your profile in our REALTOR® database. Check out the Hottest Cribs on facebook.

Applications like these really show the possibility of social networking, and virally spreading information. You can provide desired home information, to the people that want to see it (or to people who have friends who want to see it, and so on), in a helpful and unobtrusive way. No hard sales needed.

I’d love to hear from you as you start to implement some of these websites into your overall marketing strategy!

Technorati Tags: Rich Rogala, social networking, Facebook, Real Estate Marketing, Real Estate Marketing 2.0

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