Consistent Clients – Real Estate Marketing

If you’ve read this blog regularly, you know that I believe in spending a significant portion of your marketing time and budget on cultivating referrals. For me it’s the best and easiest way to keep your sales funnel full.

However, there are some good and bad ways to go about asking for referrals. Whether you’re talking to someone at a networking event, or to a friend or family member. keep this in mind…

You cannot be everything to everyone. And if you try, you could actually limit the number of referrals you get.

When you are creating your 30 second elevator pitch describing what you do, avoid using general phrases. It’s easy for people to tune out your request for a referral if they cannot connect it with someone they actually know.

“Please let me know if someone you know is looking to sell their home”
“I’d love to help anyone you might know with their real estate needs”
“I help people all over [our town] with buying and selling their home”

These are hardly compelling calls to action, simply because they are too generic. Because they don’t make you think of someone in particular, you don’t think of anyone at all.

So the answer to creating a compelling call to action is becoming specific.

Who do you enjoy working with the most? What types of deals are you most passionate about? Do you know lots about certain neighborhoods?

“I help young professionals purchase their first home”
“If you know of anyone looking to buy a home in Bridgeview, I’d love to help them. I know the area well and can help them find a good deal.”
“I specialize in complex purchases like apartment buildings and commercial property”

Whether you always stick with your preferred niche of clients, or you target it to the event you’re at or the person you’re talking to, remember that specifics will get you better results than generics nearly any day of the week!

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