World View Shifts Marketing Mindset

Wed, Mar 5, 2008

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One of my all time favorite writers is Seth Godin. He is a marketing genius. In fact, I strongly recommend All Marketers Are Liars ~ The Power of Telling Authentic Stories in a Low-Trust World. Godin explores worldview and the importance of understanding the story going on in the mind of both consumer and marketer. The stories vary drastically, so it’s important to explore this thoroughly.

Reading this book made me shift my sales mentality and really focus on my clients. It’s not that I didn’t have focus before, it’s just that Godin forced me to think about my marketing in a very different light. To learn more, check out his book here.