Your Marketing Message Must Speak to Your Clients Or Your Clients Will Go Elsewhere

Thu, Aug 14, 2008

The moment that your marketing message ceases to be anticipated, personal, or relevant is the moment that you cease to exist in your clients mind.

Do your clients look forward to hearing from you? Are your messages personal and relevant to what’s happening in their lives?

If you want to retain clients you must pay close attention to your clients before, during and after your initial transaction.

Here’s a quick idea to promote great customer care and potential referrals. Send your clients a gift after the deal has closed. Give them some time to adjust to their new digs and mail them a surprise.

One idea is to send them movie tickets with a note suggesting they get some rest and relaxation after the big move. Include some business cards and ask your clients to pass them on if they know of anyone who needs your services.

Are you staying in touch with your clients after the deal closes? If so, what kind of referral/follow up program do you have in place?

real estate marketing message to your clients