Consistent Clients – Real Estate Marketing

This is a reblog of a post from Stacey at RealSupportInc. on ActiveRain. It’s a great post, and at first I was going to do a spin-off post sharing the idea. But it’s such a good post, I wanted you to read it in full.

My challenge to you is to find a way to use these stories in your marketing that fits your personality.

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This is our house. 24 Maple Drive…I love this house. I love that I taught my kids to ride their bikes in the driveway. I love that I slept with them in tents in the backyard. I love that we carved our initials in the tree out front. This house is warm in the winter, cool in the summer, and looks spectacular with Christmas lights. It’s a great house. I never want to move. But the thing I think I like best about this house are the voices I hear when I walk through the door.

This is my favorite quote from the classic movie, Father of the Bride.  This is the kind of thing that new homeowners imagine when they buy any home.  They may not say it out loud, for fear of sounding corny or unrealistic.  But don’t most of us want the fantasy life that George Banks so lovingly describes in this monologue? 

A home is more than just bricks, hardwood flooring and wall to wall carpeting, a patio and a backyard.  It’s the building blocks of people beginning their lives together and making memories.

The home plays a large part of this movie.  It’s where George Banks played basketball with his daughter in the driveway every night, where his little girl stood in her nightgown and socks at the top of the banister right before she slid down it to fall into her father’s arms, and, eventually, it ends up serving as the setting of his no-longer-little-girl’s wedding reception.

People love to hear about sentimental memories being made in the home.  It makes them believe that good old family values are still alive and well.

With that said, are you staying in contact with your home buyers after that monumental closing?  Do you know about the memories that they are making in their new homes?  Are they hosting family game nights, book club meetings, garage band practices, block parties and/or weddings?

Make it a point to stay in contact with them and find out. It would be the perfect feature to post on your website.  You could call it Home-Made Memories.  Have them send you a picture and tell a story. Or if you want to go all out, you can dedicate a whole blog to your happy clients.

To get an idea, take a look at this blog.  It’s about a young couple starting their life in their new home.  You can follow them as they go through the trials and tribulations of fixing up their 53 year-old home and throwing the cutest DIY backyard wedding you’ve ever seen.  There are a ton of other blogs out there like this one.  New homeowners love to talk about their home.  Why not let them use you as their outlet to do it?

People will love to see concrete evidence of happy homeowners that were made possible by you, their trusted advisor, friend and real estate agent.

After all, who doesn’t like to see that sappy home memories can happen in real life too?  Have your Real Estate Virtual Assistant setup a page on your website to dedicate to your Home-Made Memories or have them put together a special blog post for each client’s special memory. 

Your clients will appreciate your extra efforts and they’ll be sure to give out your name and give you their repeat business!

Best wishes!

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